If you haven’t read part one or two in this series simply visit to get your free copy now which covers Discover How To Create Leads For Your Internet Marketing Promotion Business (part one) http://bit.ly/daxtTi And Following Up Until You Get Action In Your Internet Marketing Promotion Business (part two) http://bit.ly/agelHF
Aside from impulse buys or necessary purchases, sales typically take place over a period of time and a series of steps. Customers are cost-conscious. They look for value before they make significant purchases, particularly during a sluggish economy. Following up is an important aspect of closing a sale. Many businesses either neglect it or do not have an established plan. If you don’t have the time or want to follow up with leads personally, you can use a virtual assistant. Many of you may know that working with a Virtual Assistant (VA) is the way to go in business today. Anyone can work with a Virtual Assistant: individual or business. You don’t have to have a business to work with a VA. If you work in the business world or if you’re a business owner you can save a lot of time by obtaining the services of a Virtual Business Assistant.
One of the huge benefits of having an internet marketing promotion business is the ability to automate your follow-ups with virtual assistants. Every time someone contacts you for information about your business, simply add that person’s email address to your list of prospects and then periodically send follow-up messages to that list.
“Think of Follow-up as an investment of your time that pays dividends and will bring referrals from your clients in droves when done properly.” — Brian J Fanslau
There is a saying in Tamil: “The crop that a peasant does not go and oversee or the loan that the giver does not go and ask back will get lost”. The same is true in your business. An internet marketing promotion lead that you don’t follow up will get lost.
The key is making your message not be about asking them to buy, or constantly supplying them with more info about your product or service. It must at some point take on the flavour of providing them with something that will directly benefit them. We’ve all seen this and probably been part of it. Basically this means creating and/or sharing items of high and relevant value that you can give away, while simultaneously building value in your brand, your company, or you individually with your clients.
A typical lead nurturing programme involves a series of letters, emails, case studies, success stories, articles, events, white papers, and webcasts. If you nurture your leads before selling, you’ll see more sales-ready leads, higher close ratios, a stronger sales pipeline and a shorter sales cycle.
Compared to all the other tasks, even the least amount of time spent on follow-up will still generate MORE MONEY than the rest. The 80/20 rule applies where 20% of the actual work generates 80% of the results this is scientifically proven in everything that people do. An autoresponder is one of the best tools you can use to automate this follow-up process.
If you would like assistance with setting up an extremely effective follow up system that can pretty much be put on auto-pilot, be sure to get in touch with me.
Discover more about internet marketing promotion. Stop by David Batchelor’s site where you can find out all about internet marketing consulting and what it can do for you.
